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MWIN - Building a Business Case

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The Midwest I-Corps Node (MWIN) presents the critical questions for creating a business case (below) and the steps needed to answer them through customer discovery.

  1. What value am I providing to whom?
  2. Do I have a viable business?
  3. Do I have an appropriate return on investment (ROI) for the project?

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MIN-Corps is a joint effort of: Technological Leadership Institute in the College of Science and Engineering, Holmes Center for Entrepreneurship in the Carlson School of Management, Technology Commercialization in the Research and Innovation Office.

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