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StartUp: Customer Development and Testing

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Customer development phases
StartUp: Customer Development and Testing

This 2-credit course uses the Lean LaunchPad structured process to learn the initial process of customer development by testing market acceptance of a specific new business concept. Students (both undergrad and graduate level) from across the University of Minnesota are welcome to enroll as long as they have a specific idea or technology that they are interested in pursuing. The goal of the course is to teach the process to quickly and efficiently test the value and market fit for a new concept.  This in-person class meets each fall and spring on Tuesday afternoons at 3:45.

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MIN-Corps is a joint effort of: Technological Leadership Institute in the College of Science and Engineering, Holmes Center for Entrepreneurship in the Carlson School of Management, Technology Commercialization in the Research and Innovation Office.

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